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Book Specifications

  • Edition: First Edition
  • Author: Dale W. Laackman
  • Publication Date: May 31, 2014
  • ISBN: 978-1-893121-98-0
  • Library of Congress Number: 2013951206
  • Format: Hardcover (paperback and e-book to follow)
  • Trim Size: 6 in. x 9 in.
  • Page Count: Approx. 300 pages
  • Price: $25.95
  • Features: Bibliography, notes, index, approx. 30 photos







Book Club Discussion Questions

by Dale W. Laackman

1. Is the role of a newspaper to report the news or to generate a profit? Is it to report the news or create the news? What was the delicate balance created by Joseph Pulitzer in New York and Edwin Grozier in Boston?

2. In ancient Rome people called tribunes were given the job of protecting the common person from the government and the wealthy class. Many newspapers bear the name Tribune. Is the role of the newspaper similar today to those early Roman tribunes?

3. Charles Ponzi’s PR man turned whistle blower, William McMasters, explained his actions by saying: “As a publicity man, my first duty is to the public.” Does the Public Relations industry serve the public? Who is their client? Is the message transmitted the actual truth or a truth passed through a filter or prism and shaped to a new reality? Discuss recent examples.

4. Young students are very good at posing the question, “What If…?” What if J.Q. Jett had not answered the KKK recruitment ad? How might American history been different?

5. Edward and Bessie launched their membership campaign during a “perfect storm” of events in early twentieth-century American history. What was it that made white Protestants so fearful and vulnerable? Would Tyler and Clarke had been as successful 10 years earlier? Or 10 years later?

6. The House subcommittee on the KKK was called into session as a result of the New York World exposé series. Why? It adjourned without taking any action. Why? Is the motivation of an elected official the public good, or reelection? Discuss recent examples.

7. Why was fraternalism such a vital part of late nineteenth- and early twentieth-century America? Why is it less of a factor today?

8. How are promotion, marketing, advertising, and public relations similar and how are they different? Is PR informational or is it selling? Is the PR message proactive or reactive? What are some recent examples?

9. The role of the PR professional has not changed significantly, but methods have. How is modern technology used by today’s PR agencies? Imagine social media in the hands of Tyler and Clarke…

10.  A big job of PR professionals is damage control for companies, organizations, and individuals. What do they do? What are some examples in recent years? And how do those compare with and differ from the work of the Southern Publicity Association?

A dark chapter of American Business History

Dale W. Laackman delves into a dark chapter of American business history, where PR entrepreneurs and Klansmen forge an alliance with long reaching effects.  Filled with unexpected twists and characters you only wish were fictional, coupled with expert research, Laackman skillfully tells an original and riveting tale.

–Arnie Bernstein, author of Swastika Nation: Fritz Kuhn and the Rise and Fall of the German-American Bund on Dale Laackman’s For the Kingdom and the Power: The Big Money Swindle That Spread Hate Across America

Pulls back the curtain on the secret PR operation that built the Invisible Empire.

Behind the cross burnings and hooded rallies the Ku Klux Klan was fueled by shady marketers who sold hate across America.   For the Kingdom and the Power pulls back the curtain on the secret PR operation that built the Invisible Empire.

–Bob Orr, CBS News Justice Correspondent and 6-time Emmy winner on Dale Laackman’s For the Kingdom and the Power: The Big Money Swindle That Spread Hate Across America