• Unchecked greed, ambition, audacity, and showmanship
  • The Klan as a product; the marketing, selling, and distribution of hate
  • The exploitation of fears, ignorance, and prejudices
  • Customizing the message of hate to recruit KKK members
  • Public relations as a field and its origins; the ethical issues of the PR industry
  • “There’s no such thing as negative publicity.”
  • Journalism’s history, innovations, and gimmicks; commercial needs vs. the public good in journalism
  • Links between journalism and public relations. And politics.
  • The 100% American movement, and defining real Americans in a democratic country of immigrants, in a country holding deep values of equality and personal and religious freedoms
  • Americans as joiners in the early twentieth century, and the role of social clubs and fraternal organizations in day-to-day life and beyond.
  • The seeds of our contemporary political landscape
  • The role of individuals in history